New UK Online Casinos - 2021 Edition
On this page, we focus on everything new that’s happening in the UK online casino industry and that’s a whole lot!
You get new casinos launched on a monthly basis, slots being released and various promotions are thrown at you left and right.
This is the page where we try to filter all of that and sort it in an easy to understand way. We’ll add value to you by praising brands that stand out and calling out those that are full of it.
New Online Casinos for Players in the UK That are Safe
Why Play Here
Are These New Casinos Tailored To UK Player Preferences?
Not all of them, but we have pointed out those that are great for UK players specifically. These will generally have PayPal available as a deposit method and always have a UKGC license.
However, apart from that most sites will offer a chance to deposit/withdraw in £GBP by the most popular banking methods.
Let’s take a moment to think. What would it mean for a new online casino to be great for players in the United Kingdom? We’d say these 4 things will move the needle in this area.
There’s Trustly in Sweden, Interac in Canada and then there’s PayPal in the UK that online casino players love using.
It feels like for a new casino to really be a great UK brand it has to have PayPal for both depositing and withdrawing.
Luckily for you, there are more than 50 brands that offer PP and hold a UKGC license.
Benefit from low cost and instant deposits and withdrawals processed within a few hours (in most cases).
The UK has one and only one license that makes it legal for online casinos to operate in the country and also protects you as a consumer.
It’s issued by the Gambling Commission and the casino websites that get the license are under strict scrutiny by the government.
The upside for you as a player is that any new casino licensed by the UKGC is going to pay your withdrawal, so no more worrying about actually winning and not getting the cash.
Make sure you don’t fall in the trap of joining some Curacao licensed casinos that offer 500% bonuses. They will never pay any withdrawals. Stick to UKGC licensed sites only, period.
No Deposit Bonus Deals
Nothing is quite as risk-free as trying a newly launched online casino with a no deposit bonus.
Well, players in the UK are lucky, as due to the popularity of online gambling (and the GDP per capita of course) in the country, casinos are more than willing to give these out quite often.
We’ve compiled separate lists of sites that offer no deposit cash bonuses and those that offer free spins, bonus spins or whatever you want to call them.
There are a couple of slots that appear to be popular for these offers among UKGC casino sites, such as getting those bonus spins on Starburst and the Book Of Dead slots, so we’ll focus on separate bonus lists for these two.
Live Casino Focus
If you are into casino table games, I’d absolutely forget playing computerized variations of these (known as RNG or random number generator).
Instead, opt-in for joining a live dealer casino and playing these with real human dealers.
We have a customized list for those UK players that are looking for some live games too.
Things to keep in mind with the live casinos are betting limits, bonus wagering terms (live dealer games often do not qualify) and the quality of said games.
There’s nobody quite like Evolution Gaming when it comes to these guys in regards to stream quality, innovation in new game categories (see Lightning Roulette) and variety of tables offered.
New Casinos That Suck - AVOID THESE
White Labels vs Standalone Brands
White label casino can be set up for as little as £5,000 and requires very little effort. Companies like Nektan and ProgressPlay use this business model where they provide a standard template of a casino and the client can use their own domain name and get the casino running in as little as a couple of weeks.
The casinos usually use customer support, licenses and payment systems already in place from the platform provider and only work on the marketing side of things.
These casinos often hold very legitimate licenses in jurisdictions like the UKGC, but the playing experience is hardly groundbreaking or offering anything new. Standalone brands get their own licenses, payments and customer support, but also often create their own technology. This can result in a unique player experience like no other, such as it is with VideoSlots for example.
Somewhere in between, there is also an option that a sophisticated white label casino provider creates something unique for one of their clients, as can be seen with CashMio and Wishmaker, both of whom are white label sites from the iGaming Cloud platform.
White Label Casinos
White Label Casinos can be seen as the “playing it safe” option, and as a result, can often consist of fairly similar looking sites.
Numerous White Label suppliers offer very little in terms of differentiation from their template, which on one hand helps when it comes to brand recognition, but does so at the sacrifice of originality.
For the clients of these White Label brands, the appeal is clear, many act as one-stop shops, covering all the behind the scenes complications, access to the top software developers, and help with licensing and security.
As a result, these brands can be more trustworthy for players, especially if a site is on a well-known and well-reputed platform.
The Standalone Casino route is certainly the more complicated for those behind the site, and can involve a short term sacrifice in terms of trust due to now having a known name behind a casino site.
However, there are definite advantages for players, not least in the scope for originality that exists thanks to the freedom enjoyed by Standalone casinos in terms of design and content.
This comes not only from doing everything from the ground up, without any templates in place, but also from the freedom of putting all of one’s attention into a single casino site.
As a result, standalone casinos can be more tempting for those looking for something different in their online casino play, and if trust can be built up through top-quality customer service and state-of-the-art security software, these sites can prove very successful.
Top Tier White Label Suppliers
When playing at new casinos hosted on the platform of these companies, you can feel quite sure that your money is safe and any potential winnings will be paid out.
They’re generally publicly listed companies or platform providers with a proven track record and thousands of happy players.
MT Secure Trade Limited - iGaming Cloud
Formally Guts Gaming, this subsidiary of GiG provides an impressive portfolio of games from all the high-quality software developers you could wish for across its vast collection casino sites.
MT is behind some of the most popular and well-known online casinos in the UK and has been reaching further afield in recent years, slowly building up a similar reputation across the busiest iGaming jurisdictions in the world.
Maintaining a strong reputation for looking after its customers, MT Secure Trade Ltd is considered a safe bet by even the most skeptical of casino players.
White Hat Gaming
White Hat Gaming has been active since 2012, and quickly developed a reputation for their originality.
Not content to follow a template across their casino sites as most casino suppliers do, White Hat instead brings a fresh feeling theme and design concept to all of their casino sites.
Combine that with a range of top-quality casino titles from a plethora of third-party developers, and a focus on customer service and payment method options, and you see why White Hat Gaming quickly became a favorite for many.
EveryMatrix was launched back in 2008 and has been improving its reputation ever since. As expected with an operator of this level of profile, all the top software developers can be found at EveryMatrix casinos, including, but far from limited to Microgaming and NetEnt.
A wide range of payment methods is available at these casinos, with swift payouts and excellent customer service and conflict resolution.
Security is paramount for players, and EveryMatrix uses state of the art encryption technology and firewalls to ensure you and your money stay safe.
L&L Group Limited
L&L Group Ltd is one of many White Label Suppliers started by a group of industry professionals with decades of experience between them.
Launched back in 2011, names like All British Casino and Fun Casino are just some of the many sites put together on the L&L platform. With various casino games from different suppliers and an impressive live casino portfolio, the designs of L&L sites may not be overly imaginative, but the content more than makes up for it.
Like all top tier White Label suppliers, there’s also a great deal of focus on security and a strong choice of payment methods.
One of the longest-tenured White Label casino operators, SkillOnNet has been a part of the industry since way back in 2005 and has developed a near flawless reputation for treating customers well ever since.
To maintain such a high level of trust for such a long time does not come easy, and it’s a testament to the consistency that SkillOnNet has offered over that time.
SkillOnNet may have started life as an online backgammon provider, but times have changed a great deal since then, and you’re likely to find games from all your favorite developers at SkillOnNet sites.
Second Tier White Label Platform Providers
This is not a blacklist of any kind, but the platform providers below don’t bring a huge amount to the table in comparison to the top tier providers mentioned above.
Innovation tends to be limited, and that is very apparent at many of the casinos offered by these suppliers.
These casinos often hold some very strong licenses from regulators like the UKGC but are often let down by less than tempting conditions.
ProgressPlay has enjoyed a strong level of success since its inception back in 2010, but has been somewhat overtaken by its competitors in the time since.
As with many second-tier White Label providers, ProgressPlay has fallen into the trap of prioritizing quantity over quality, and as a result, there is a huge number of sites on the ProgressPlay platform.
These sites rarely differ from each other in much outside of name, however, and payouts can be less than swift, processing fees do not aid that case much either.
Nektan is very much a brother-in-arms of ProgressPlay in the quantity before quality approach. Arguably beating its competitor in terms of lack of originality, you know a Nektan casino as soon as you get to it, and that’s no good thing.
The operator offers strong licenses, and has a reasonably good reputation in terms of customer service, but that does not save Nektan sites from falling victim of being, quite frankly, boring. Once you’ve seen one, you’ve seen them all, and you’re unlikely to be particularly excited by the first one.
The collection of casino games is good, combining proprietary (and distinctly average) casino titles with third-party games, but it doesn’t make up for the monotony that hinders all Nektan sites.
Aspire Global is a White Label supplier than simply feels out of its depth on every level. There is fun to be found at the likes of Atlantic Spins and Kaiser Slots, sure, but nothing that makes them stand out against the myriad of competition the market has to offer.
While some say “if it’s not broke, don’t fix it” that isn’t a logic that cuts it in the online casino world, and Aspire sites felt out of date when they started. The repetition of essentially the same concept with every site that followed the first just makes these sites feel increasingly stale.
Again, there are good points to be found, the range of games is good, and payment method choices are broad, but that’s also true at substantially more interesting casino sites.
Is New Also Better?
Following the rules of Barney Stinson – new is always better, but does that really apply to online casinos, slots and free spins deals? Shouldn’t the old, already established UK casinos like Casumo always be the best choice? Not necessarily and here’s why:
- New casinos often tend to have deep pockets for acquiring new players. This lets them organize promotions and offer bonuses that are borderline profitable just to grow their numbers. This can be in the form of no deposit free spins or ongoing promotions like casino races.
- Sometimes you get an outlier like Rizk Casino which we recognize as inventors of a new way to reward loyal players via the Wheel Of Rizk. What we are trying to say that new casinos are those that disrupt the industry for better and from this, you definitely benefit as a player.
What Are The Risks With New Casinos?
Sometimes it’s hard to find information on who owns the casino, so trying to guess what the monetary situation is can be a shot in the dark. Thus you could potentially be risking on being stalled for a big payout in case of a major win.
However, the good news is that most online casinos that launch these days are white label operations of already established companies. Generally, this means that they have deposited funds to cover the risk of a big winner.
Some legitimate white label providers include Gaming Innovation Group, White Hat Gaming, SoftSwiss and then you have some very low startup cost operations that we aren’t too sure about like ProgressPlay and Nektan.
These are still legitimate in the sense that they hold all the licenses and your money is safe, but they seem to have sketchy bonus terms and low withdrawal limits.
What's An Optimal Strategy At a New Casino?
We’d start small by depositing a little bit and trying to see how fast they are to verify your account and process withdrawals.
Generally, these casinos will offer at least a 100% match bonus, so even a deposit of £50 can offer reasonable playtime for low to mid stakes on slots.
While we do go in for a test run at each of the casinos offered at Lion Casinos, sometimes our experience differs from that of players in different geographic regions. Be sure to report back to us in case you experience any trouble with a casino recommended by our website.
You could say that the above is irrelevant in cases when the casino is a white label of a big publicly-traded company like those that hold a license of MT SecureTrade Limited and are operated by Gaming Innovation Group. Any brand launched with this group is aces in our book.
Similarly, White Hat Gaming powered brands have proven to be treating players very well and lately their sites have integrated with just about all top tier game suppliers.